If a package could ever speak: 5 examples of creative packaging

Don’t judge a book by its cover”: have you ever heard that? It is true that we can find some great treasures hidden in the most unthinkable places, but when we are talking about marketing, we bet that companies wouldn’t let appearance pass as less important.

Packages do speak; they are the “promoters” of a product, the ones who give the first impression to consumers. Think about how easy or hard is to hold a package, its shape, its size, its weight, what is written on it, etc. A good design package can be a decision-maker for consumers who might prefer to pay more if they think there is value on it. We live in times of constant evolution and a package evolves according to the social and demographic changes as well. Below we listed 5 examples of creative design packaging:

1) Beautiful to decorate

The packaging industry in Japan has taken the country to a global recognition due the concept of how technology impacts designs. Some of them are so beautiful that even after a product is consumed you would feel sorry for throwing the package away. This reality inspired in 2016 the exhibition Too pretty to throw away.

Source: Japan Museum SieboldHuis

 

2) Interaction with the product

There are a lot of ways to be creative in packaging, and playing with the product is one of them. This raspberry’s package is a great example of simplicity and fun all together. The designers also intended to make something appealing to children, so it was a good choice.

Source: Trend Hunter

3) Taking advantage of the package’s shape

How great is when the own container gives everything a brand needs! The nice thing about this bottle design is how it plays with the drink’s name, Spine, therefore it couldn’t be more suitable. The perfect identity is created.

Source: The Dieline

4) Thinking outside the box

Forget about the traditional cardboard shoe boxes. Scholz & Friends idealized a new concept for Nike’s sales winner, Nike Air. The new package is made of plastic and works as a cushion. Plus it is innovative and suits the product’s name while sticking to the main purpose of a package, which is to protect the product.

Source: Hypebeast

 

5) Feel it, touch it

The interesting thing about mixing and exploring new concepts is how it can activate different senses. This bedding package took the same method used for sealing food aiming to emphasize the aesthetic quality of the product.

Source: Trend Hunter

Alep, Aleppo, Halab: the story we want to tell

It is when we are challenged that we have the opportunity to grow the most. Think about some successful stories. They might have different approaches, take more or less time to reach a goal, face small or big problems, but all of them have a point in common: positivity. If you fall, you stand up. If someone tells you no, you insist on looking for yes. If a door closes, you open a window. Therefore it is with the same positive spirit that we aim to tell a different story of the place that inspired our brand’s name and its people.

No doubt the war that transformed the Syrian landscape is something that we all would like to avoid; however once it is a reality it is up to us to write a new chapter now. After all, expertise and culture are things that can’t be destroyed. And that’s what many Syrians who resettled in other countries have brought within the will to rebuild their businesses. We know the quality of Syrian products and artefacts, such as F&B and Textile & Garments, and that’s why we strongly believe that they can compete in the international market. Our job is to make it possible by giving them the necessary tools to adapt to the new environment.

Kids playing in front of collapsed buildings. Source: Instagram Aleppo to the world | Credits: @muhammad.bazerkan

It is a challenge focusing on the positive aspects of a culture when the world is talking about what the war has done to the whole country; however it is a matter of someone starting to remind everybody about this culture's particular features then. We consider part of our responsibility having a social engagement with the Syrian community and we want to spread the same spirit around all our projects, to our clients all over the world. The advantages of beginning as a start-up and with such passion is that we adapt fast and are attentive to the tinniest details, something that many big companies have lost or find difficult to follow up with due the projects’ size they take or even because of inflexible terms & contract conditions. At Alep we work as co-creators and collaborators because we don’t want to just deliver a service; we want to get involved in every aspect of our clients' ambitions.

The story we want to tell is the representation of thousands of voices which had to endure tough experiences, but are not defined by them. Strong, creative and independent voices, that’s what they are. And next time someone asks “What about Aleppo?” may the answer be related to its rich heritage and beauty, definitely presented in our work and values.

Tourath House | Source: Instagram Aleppo to the world | Credits: Daniel Demeter

 

Source: Instagram Aleppo to the world | Credits: @abdo_hajj_ahmad.photography

 

Source: Instagram Aleppo to the world | Credits: @legongsorcier

* Opening image source: Instagram Aleppo to the world | Credits: @catherineward22