What customers want (and don’t want) to see on their social media feed

Social media is a very dynamic place to establish a relationship with your customers and nowadays there is no way how to talk about building your brand without this type of interaction. However, there are some points to take in consideration before sharing anything. What you post on your feed will be directly related to your brand personality, thus a step in vain can be damaging lead it to an image that actually is not the goal You wouldn’t do something that is not according to how/ who you are, would you? It’s the same about your brand.

From funny to political posts, a very interesting survey conducted by Sproutsocial interviewed 1000 consumers and revealed some data about what customers want and don’t want to see on their social media feed. We reviewed some of them, so check them out with us:

Customers value honest, friendly and helpful posts

Right, we have passed the phase which we know that only selling posts don’t work, and saying that your product or service is “the most incredible one” most probably won’t help either – even if you think it is. According to the consumers surveyed, 86% care about brand honesty, followed by 83% regarding friendly posts and 76% about helpful posts. Consumers appreciate when brands answer their questions online, give feedback, join engaging conversation our talk about events.

Funny yes, snarky no

On the other hand, consumers consider there is a thin line between bringing funny and snarky posts. While 72% of them welcome sense of humour, only 33% like the unkind ones, which include making fun of competitors (33%), using slang (31%), talking politics (29%) and making fun of customers (12%).

The right balance on playing cool

Everything shall have balance. Although ¾ of the consumers appreciate humour on social media, only 36% will purchase from funny brands. So what would be the solution? Not sharing funny posts at all to not risk? Of course not; it is a matter of bringing it in the right proportion and keeping the content fresh and relevant, otherwise it can just be annoying and cause people to unfollow you – 51% of consumers said they would unfollow the brand and 23% said that they would never buy from it again. So, limits – as everything in life.

How to stimulate consumers' purchase?

No one likes to be ignored. Period. So why would you do it with your customers? Just don’t, even if they leave a negative feedback on the feed: 26% replied they don’t like it and 27% will mark your content as spam or block it, and you don’t want this. However, you can resolve it with a simple attitude and see the power of communication: being responsive corresponds to 48% of consumers to purchase, followed by 46% when offering promotions. Thus, you guarantee at least near half of consumers' purchase.

 

 

And you? What do you think? Share your thoughts with us on Instagram or Facebook!


If a package could ever speak: 5 examples of creative packaging

Don’t judge a book by its cover”: have you ever heard that? It is true that we can find some great treasures hidden in the most unthinkable places, but when we are talking about marketing, we bet that companies wouldn’t let appearance pass as less important.

Packages do speak; they are the “promoters” of a product, the ones who give the first impression to consumers. Think about how easy or hard is to hold a package, its shape, its size, its weight, what is written on it, etc. A good design package can be a decision-maker for consumers who might prefer to pay more if they think there is value on it. We live in times of constant evolution and a package evolves according to the social and demographic changes as well. Below we listed 5 examples of creative design packaging:

1) Beautiful to decorate

The packaging industry in Japan has taken the country to a global recognition due the concept of how technology impacts designs. Some of them are so beautiful that even after a product is consumed you would feel sorry for throwing the package away. This reality inspired in 2016 the exhibition Too pretty to throw away.

Source: Japan Museum SieboldHuis

 

2) Interaction with the product

There are a lot of ways to be creative in packaging, and playing with the product is one of them. This raspberry’s package is a great example of simplicity and fun all together. The designers also intended to make something appealing to children, so it was a good choice.

Source: Trend Hunter

3) Taking advantage of the package’s shape

How great is when the own container gives everything a brand needs! The nice thing about this bottle design is how it plays with the drink’s name, Spine, therefore it couldn’t be more suitable. The perfect identity is created.

Source: The Dieline

4) Thinking outside the box

Forget about the traditional cardboard shoe boxes. Scholz & Friends idealized a new concept for Nike’s sales winner, Nike Air. The new package is made of plastic and works as a cushion. Plus it is innovative and suits the product’s name while sticking to the main purpose of a package, which is to protect the product.

Source: Hypebeast

 

5) Feel it, touch it

The interesting thing about mixing and exploring new concepts is how it can activate different senses. This bedding package took the same method used for sealing food aiming to emphasize the aesthetic quality of the product.

Source: Trend Hunter

What is Franchise and when it’s the time to turn your business into one

What is Franchise and when it’s the time to turn your business into one

If you have a business or are thinking about opening one, most probably you have had many questions, some about building your own brand or choosing an existing one - and if expanding it or not in the case of an already established one. In this blog post we aim to give you some basic insights on franchising and on what you should take in consideration before opening one.

Source: Shutterstock

According to IFA (International Franchise Association),

Franchising is simply a method for expanding a business and distributing goods and services through a licensing relationship.  In franchising, franchisors (a person or company that grants the license to a third party for the conducting of a business under their marks) not only specify the products and services that will be offered by the franchisees (a person or company who is granted the license to do business under the trademark and trade name by the franchisor), but also provide them with an operating system, brand and support. 

Even before getting deeper into the topic, it is important to underline that the business success also relies on administration and on having a well-established budget. It seems obvious to say that, but a lot of people fail in the beginning of the business because they rely on the franchise itself, thinking that the brand will do the big work. So, before taking this step, it is highly recommended to talk with other franchisees about their cost, earnings and the support they get. Basically, do a lot of research.

Money

Source: Pexels

After that, think about how much you are willing to invest. In a franchise you will have extra costs and a high investment at the beginning (it’s when you should pay the franchise fee, a single payment only for the entry). So, if you are looking for fast initial income, forget it. Making money will always involve spending money - and franchisees know that. Have this in mind.

You will also have to pay royalties. This means that every month you will have to pay a percentage of your gross income. This varies, but it is something you will have to commit with. Up to the royalties you will also have to pay for marketing fees. This one can be tricky, since it depends on the franchise you are opening. Is it a very well-established brand or is it a new one? Go on the every detail of their marketing plan.

 

 Support

Source: Pexels

Now, a franchise is a good option for some reasons related to support, especially on technology, marketing and training because your franchisor usually really cares about keeping the same standards. For the technology you can benefit a lot from it since it has been used every day for years and it is most expected to be up to date. And the marketing plans plus the brand’s name can really help to boost your business quickly when done correctly. And remember: you are paying for having this, so make use of it and get in touch with your franchisor if you need anything; most of them have a good communication system and will make you visits to best support you.

 

Rules

Source: Pixabay

As you might imagine, franchises work for some specific reasons too, and rules are one of them. If you are thinking about acquiring an existing brand, answer yourself if you are willing to follow their rules; they exist for a reason and a good one - why do you think that a McDonalds’ burger tastes the same in the USA and in Egypt? But with rules comes less freedom. Be prepared to have to purchase products directly from your franchisor or authorized suppliers and having limited creativity/ flexibility due strict contracts.

Final thoughts

A franchise is a business, so if that’s what you want after reading the information above, so it is for you. But if you are an entrepreneur, maybe this type of business won’t best meet your needs. In both cases, be ready to develop a business plan. Last but not least, ask yourself how much of your time you are willing to invest on it, because you will have to be very present; having your own business will consume a good part of your time and you will most probably forget what weekends and holidays mean sometimes. As someone wisely said once, the real boss actually is the one who works the most!